Tyra, Paco, and Logos

Chapter thirteen of Thank You For Arguing, brings the reader back to logos. There are different ways to use logos to make your argument stronger and appeal more to the audience. The author says that by being comfortable with the logic you are going to employ in your argument, and not afraid of letting the audience into it. In a sense you are Tyra Banks when in comes to logic, not scared of completely making a complete fool of yourself because your logic is powerful and others embrace it.

Tyra Banks is not the best example for this but its more a personification of the situation. When she tells the upcoming models in Americas Next Top Model  how they should do things, she goes all out. Why? her logos lies in years of experience in the modeling world and the fact that she knows what she is doing. So what happens next? Tyra shows the models (and national television) how her logos applies to the situation. If the question was about hair flipping, Tyra doesn't just hair flip, she hair swats to prove her point. 

Logos is about having confidence in what you know and not being intimidated by the audience. With deductive logic you apply a general idea to something more specific. this logic is connected with enthymemes. An enthymeme puts a commonplace and a conclusion together. Almost all the ads we are exposed to have this kind of logic because it supports a choice. For example lets take my favorite commercial One Million by Paco Rabanne. Basically the premise or commonplace is that everyone wants something they don't have and want it fast. Then the more specific case is that by wearing this cologne you can achieve anything you want by snapping your fingers. 

The next logos strategy is inductive logic. This is the opposite to deductive logic. You go from the specific and apply it to the general. Here you are not basing your argument on an already existing belief but you are creating one. This kind of logic comes with three kinds of examples you can use to  make your inductive logic stronger: fact, comparison, or story. Saying facts just means you say common things that highlight your point to the audience. if you are talking about how badly you want new shoes, you talk about how they help your knees, are aerodynamic, and can help you get a date. You don't say random facts about the contents in a Maruchan cup. Then comes comparison which is kind of like facts but saying a pro and a con and how that con makes you better. The last example is a story, whether it is fiction, non fit ion, a joke, or something from the media, you can use it in inductive logic.