Thursday, October 25, 2012

LMFAO Knows Their Rhetoric


LMFAO talks about working out and rocking a sexy body. If you think about it, they are trying to persuade us of this fact. They pose situations in which they highlight their um attributes so that the audience begins to believe it. Did you honestly think they were good looking before you knew why? LMFAO played us. They wanted the world to know they were sexy and they have achieved it. Dany Glover used to be sexy right? When did fully exposing the reasons you are good looking become so open and believable to some?

LMFAO must have used techniques from this book to brainwash us. In their song, LMFAO don't base the topic around why its good for them to be sexy and know it, but rather why it is a privilege for the audience to know it. By singing the "argument on what's good for the audience" (pg 98) they make us believe that they really are a gift to the world. Not to mention the never ending repeat of "look at that body" and "I work out". By using this technique of babbling what they really are doing is creating a commonplace. This is the jumping of point of their argument since when have we not stopped and stared at someone or know what it is to work out. By creating these situations, the listener relates to what LMFAO is saying. Can anyone oppose exercising  without seeming lazy? No! Here is where the common place label comes in and makes anyone who doesn't agree seem like an outsider.

This song has connotations. Some of them not appropriate for a school assigment blog. The song doesn't accept the terms used in every day life and changes them. When they sing the wiggle part, it could have been shake it. They added their own term to make it more appealing and in favor of the popularity of their song. Also, "Wiggle wiggle" could be that group called The Wiggles. LMFAO uses its own redefinition for wiggle to mean epic movement of the hips. 

LMFAO are also clear users of framing techniques. Their choice of words are common place words that let anyone relate and favors the catchyness of their song. They offer different contexts in which the audience can find themselves so that it is in its broadest context. Next thing you know, this song is sounding more appealing at the gym or the beach. By using future tense in some parts of the song, they highlight that no matter what situation or problem, their sexyness will get them through it so that the audience doesn't panic.

*very exagerated blog post to explain rhetoric. Some thoughts written not according to what the author truly believes.

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